EP.93: The Power Couple Behind The Massive Marketing Empire w/ Kenda & Soren Laney | The Ambitious Podcast
Description
In this episode of Ambitious, I sit down with the incredible power couple, Kenda and Soren Laney, who scaled their business from the ground up to seven figures at. We discuss their unique neuromarketing framework, the burn-the-ships mentality that enabled their rapid growth, and their strategic approach to maintaining lead flow and client retention. Kenda and Soren also dive into their personal journey, revealing how they balance their business ambitions with their relationship. Learn how they turned challenges into advantages and discover essential tips for scaling your own business while keeping your personal life intact.
00:31 Introduction
05:13 The Journey from Eye Cancer to Social Media Success
10:27 Rapid Business Growth and Strategic Shifts
14:54 Navigating Personal and Professional Challenges
28:37 The Reality of Viral Success and Business Pressures
45:40 Transitioning from Manager to CEO
46:47 Defining Roles in Business Partnerships
50:53 Hiring for Culture and Skills
53:15 The Importance of Service in Business
55:34 Neuromarketing Explained
01:08:41 Balancing Business and Personal Life
01:24:01 Advice for Scaling Entrepreneurs
Resources Mentioned:
- The Road Less Stupid by Keith J. Cunningham
- Rocket Fuel by Gino Wickman and Mark Winters
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