EP04: The four generations shaping luxury in China – with Dr Julie Laulusa
Update: 2021-09-08
Description
Four generations of consumers are shaping the Chinese luxury market – Dr Julie Laulusa, managing partner of Mazars in China breaks down different customer tastes and trends in one of the world’s largest luxury markets.
Mentioned in this episode: “Conscious, collaborative, connected: making over the luxury business model">Conscious, collaborative, connected: making over the luxury business model” a study by Mazars in partnership with Arianee. “Chinese luxury brand consumers — a generational, gender and city-tier analysis">Chinese luxury brand consumers — a generational, gender and city-tier analysis” a study by Mazars.
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