EP059 | Where Helpful Becomes Too Helpful
Update: 2026-03-31
Description
All week we've been talking about being helpful.
The value bomb that opens the door. The 9-line DM that diagnoses the problem. The Loom that builds trust.
But there's a line.
Cross it, and you're not being helpful anymore. You're being a free consultant. You're giving away the thing they should pay for. You're training people to extract value without ever buying.
Today I want to show you exactly where that line is—so you can have quality conversations that actually convert.
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