DiscoverThe Brand CompassEP075 | Curiosity, Idea Generation & Brain Wiring in Personal Branding, with Shelley Rostlund
EP075 | Curiosity, Idea Generation & Brain Wiring in Personal Branding, with Shelley Rostlund

EP075 | Curiosity, Idea Generation & Brain Wiring in Personal Branding, with Shelley Rostlund

Update: 2025-09-12
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In this episode:

I share what I’ve learnt from my conversation with Jake Moore, a Global Cybersecurity Advisor and ITV’s This Morning’s go-to cyber security expert. As well my discussion with Matthew Attfield, a strategic specialist working in the UK healthcare training space.

These two conversations, much like the others in this series will hopefully inspire you to shape a version of yourself that you feel happy sharing with the outside world.

In this episode I share three things that came up for me after reflecting on both Jake and Matthew’s episodes, and those centre around these thoughts:

#1 Openness and curiosity can shape your path

#2 Ideas grow from disparate pieces of information & experiences

#3 Your brain wiring can be an indicator your special talents

Both conversations have urged me to re-think my definition of a subject matter expert, as well as take on board some of the tips they’ve inadvertently shared about how they navigate their work worlds.

Would you do me a favour? Could you let me know what’s swirling around in your head when you listen to this one and the conversations in this series. I’d love to know if they are hitting home or are useful for you. I respond to everyone.

Instagram : @shelleyrostlund Or LinkedIn:  /shelleyrostlund

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

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EP075 | Curiosity, Idea Generation & Brain Wiring in Personal Branding, with Shelley Rostlund

EP075 | Curiosity, Idea Generation & Brain Wiring in Personal Branding, with Shelley Rostlund