EP12 - Live Your Customer's Story with Tony Chapman
Tony Chapman won a multi-million dollar agency pitch with 40 pictures and a monologue. I was there to witness it, and ever since, have marveled at this marketing guru who is also one of Canada’s leading communication experts and one of the youngest members inducted into the Marketing Hall of Legends (2008).
In this episode, Tony and I discuss the best ways to succeed, whether you are a large multinational or a small, local entrepreneur. Some of Tony's most important pieces of advice resonate across all verticals and businesses. He has many insights and thoughts on culture, the role of digital, and which brands are winning in today's world competing for customers and their constant attention.
Some highlights of Tony's advice include:
"Stop telling your story, become part of theirs"
"Give the customer more of what matters to them, their life, their livelihood, their family, and do it with less friction"
"I think you can, especially with digital nowadays, have an incredibly purposeful career that will bring profit to you versus a profitable career that lacks purpose"
Listen in to Tony Chapman as he shares his stories and opinions as an authority on how to build brands and sell strategically and profitably in today’s volatile marketplace. Then, listen to the rest of my podcast and let me know what you think about it by subscribing to my email list. I hope you enjoy listening. If you have any ideas for other interviews or topics, please don’t hesitate to let me know.