EP226. The latest in beauty greenwashing: "recycle ready"
1Description
Have you ever wondered what “recycle-ready” means when it comes to cosmetic packaging? Brace yourself, because this term might surprise you.
“Recycle-ready” refers to packaging designed for future recycling systems that don’t yet exist.
Essentially, brands are claiming eco-friendliness by betting on future infrastructure improvements, not current capabilities.
This week’s opinion piece takes a critical stance on the current state of recycling infrastructure.
Host Lorraine Dallmeier unpacks the troubling realities behind "recycle-ready". While the term might sound promising, it is misleading. It will only be recyclable if and when a capable future recycling system is in place.
You won't want to miss this episode with Lorraine Dallmeier, CEO of Formula Botanica. She gives you fair warning as she steps on her soapbox and has a royal rant over misleading claims.
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Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram
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