EP234 Ryan Funt & Jordan Girard: How Fitzrovia is Building Canada’s Most Innovative Rental Communities
Description
Fitzrovia is redefining purpose-built rentals in Canada. In this episode of the Digible Dudes podcast, Ryan Funt (VP of Marketing) and Jordan (Marketing Manager) share how they’re transforming multifamily real estate with a fully vertically integrated model, from development and design to leasing, property management, childcare, and cafés.
We cover Fitzrovia’s flagship communities like The Sloan at Yorkdale, how they build brand loyalty in rentals similar to hotels and airlines, and why they market their homes as refined living experiences instead of “luxury."
Ryan and Jordan also discuss the future of multifamily marketing, the rise of social media as a search engine, and how tools like ChatGPT are changing apartment leasing strategies. Plus, they reveal what’s next for Fitzrovia, including a new corporate website and the launch of Loxley, a nationwide brand focused on adding value to stabilized rental assets.
If you want insights on Toronto real estate, multifamily trends, and rental marketing innovation, this episode is a must-watch.
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