EP25: Katherine Elphick, marketing consultant, Shopify expert, and Founder of Elphick & Co, a boutique e-commerce agency helping women-led brands grow online.
Description
This week on The Midlife Entrepreneur podcast, Jo interviews Katherine Elphick, marketing consultant, web designer, and founder of Elphick & Co., a boutique Shopify agency. Katherine shares her unique journey transitioning from art history at Christie's to working with luxury brands like LVMH and Burberry, and eventually running her own successful e-commerce development business focused on helping women-led brands. She delves into her background, the evolution of her business, and the challenges she faces as a midlife entrepreneur. The conversation concludes with Katherine’s valuable insights on the significance of technology, the importance of bespoke service, and her transformative experience with coaching and consultancy. She wraps up by sharing her 3,2,1 list: three things she invested in that were worth every penny, two things she would do differently, and one person she wishes to thank.
00:00 Welcome to the Midlife Entrepreneur Podcast
00:27 Katherine Elphick's Journey: From Art History to E-commerce
01:29 The Importance of a Good Website for Business Success
02:36 Building Sheerluxe: Sponsored Content and Website Challenges
03:33 Katherine's Transition to Web Design
04:24 The Evolution of E-commerce and Web Design
13:54 The Role of AI in Web Development
21:00 Growing a Business and Overcoming Challenges
23:58 Future Vision: Growing and Selling the Business
25:08 Exploring Business Endpoints and Evolution
25:42 The Challenges of Service-Based Businesses
26:23 Naming and Branding Your Business
27:03 Building a Bespoke Service
28:00 Balancing Work and Family Life
29:14 Managing Overwhelm and Stress
32:40 Proactive Business Growth Strategies
35:51 Investing in People, Technology, and Coaching
40:59 Lessons Learned and Reflections
45:51 Final Thoughts and Farewell
Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk
Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.
Instagram @jojoglynnsmith
Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com
MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com
United States
