This is the final episode in a three-part series inspired by a webinar we hosted, titled “Strategies to encourage grower adoption of new technologies.”

In the episode, we walk through how to define the target audience for your Extension programme. We hear predominantly from Dr Geoff Kaine, Senior Researcher at Manaaki Whenua Landcare Research as he describes the 'farm context' for your innovation, and how to establish unique audience segments for better targeting.

Resources from this episode:

• Webinar recording by A Lighter Touch

Looking for more tools, tips, and resources on sustainable agriculture in Aotearoa New Zealand? Visit A Lighter Touch's website, sign up for our newsletter, or follow us on Linkedin.

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