"You're being yourself, you're talking about things you're passionate about, and you're attracting people want that out of the companies and people they do business with."

Most entrepreneurs struggle to explain their value clearly—especially in under 60 seconds. This episode breaks down a branding strategy called the “Million Dollar Minute,” which helps coaches, consultants, and thought leaders translate their invisible skill sets into visible, powerful brand statements. The secret? Discovering your authentic brand voice and archetype so you stop muttering and start magnetizing. 

Guest Nicky Billou reveals how he and Theresa, a seasoned Tony Robbins coach, created a tool that helps entrepreneurs speak in their most authentic voice using archetypes like Hero, Sage, and Explorer. By identifying the words, tone, and energy that resonate with their tribe, entrepreneurs learn to speak naturally and sell confidently—without the slimy sales scripts. 

Nicky Billou is a high-performance business coach, branding strategist, and creator of the “Million Dollar Minute.” With a background in elite fitness coaching and decades of experience guiding thought leaders, Nicky helps entrepreneurs build influence, attract premium clients, and respark their life’s mission through storytelling and deep personal alignment. 

Learn more & connect: 

Find your brand archetype at www.aaron.com/MillionDollarMinute.

Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent’s Soul. Raymond’s latest, co-authored book is The AI Millionaire’s Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!. 

www.Aaron.com