In this episode of the ASOM Pod, hosts John Roman (CEO of BattlBox) and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) sit down with Ryan Hogan, founder of Hunt A Killer and CEO of Talent Harbor for a no BS conversation about what it really takes to build a community-first DTC brand. From failed mud runs to million-dollar subscription boxes, Hogan breaks down the wins, pivots, and painful lessons that shaped his journey.

What you’ll learn in this episode:

• How a failed race sparked a subscription box empire.
• Why Hunt A Killer turned checkout into a community moment.
• The brand-building strategy that drove exponential growth.
• Navigating rising CAC and adapting to a post-tracking world.
• Why multiple sales channels saved the business.
• Behind the scenes of raising capital and choosing the right partners.
• How to restructure leadership and scale without burning out.
  

This one’s packed with real stories and tactical gems for anyone building a brand people rally behind. 

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Big shoutout to our sponsors who make this podcast possible!

Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/

LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.com

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