DiscoverThis Marketing LifeEP7 - How to Align Your Marketing Goals, Strategy and Tactics
EP7 - How to Align Your Marketing Goals, Strategy and Tactics

EP7 - How to Align Your Marketing Goals, Strategy and Tactics

Update: 2018-03-06
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They guide and dictate how you spend your time as a Marketer. They are goals, strategy and tactics and together they form your Marketing Plan.

In this episode I clear up some of the confusion that seems to be in many online articles, confusing strategy for tactics. Strategy is your "How" and Tactics are your "What".
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EP7 - How to Align Your Marketing Goals, Strategy and Tactics

EP7 - How to Align Your Marketing Goals, Strategy and Tactics

Fiona McEachran