Celebrating its 80th year of manufacturing some of the finest, fastest, accurate, hardest-hitting, and most innovative firearms and rifle cartridges in the industry, Weatherby, Inc. is not letting the recent downturn in the firearms and ammunition community slow them down. The post-pandemic surge in sales of both firearms and ammunition, as well as recent tariffs and the uncertainty they have spawned, has caused a short-term malaise in firearms and ammunition purchases. But rather than pause, the Skunkworks in Weatherby's Sheridan, Wyoming-based factory and HQ, is in hyperdrive. Mindful of 80 glorious years, retro clothing, ammunition packaging, and new rifles and shotgun offerings are keeping Weatherby in the game…and at its top. 

Sheep Fever co-host Gray N. Thornton is joined by Weatherby CEO Adam Weatherby and COO Luke Thorkildsen for a deep dive into the industry, it's future, and why this fine brand keeps designing, producing, and offering rifles that epitomize Roy's mantra from decades before – Tomorrow's Rifles Today. From the bold, yet universal 307 platform, fine yet affordable shotguns, to the just-launched 80th Anniversary Mark V, masterfully combining yesterday's classic design with today's materials and innovation, to top secret hints of what's to come, this episode it spot-on for the Weatherby enthusiast, collector, mountain hunter, wing shooter, and firearms aficionado.