EPISODE 11: Creating and breaking world records to complement your marketing campaigns with Neil Foster, Vice President of the Guinness World Records Consultancy and Hayley Woodward, Head of Global Marketing for Rubik’s.
Today we are joined by Neil Foster, Vice President of the Guinness World Records Consultancy who works with brands, agencies, community groups and charities to make and break records by creating challenges that complement their marketing campaigns.
And we are also delighted to welcome Hayley Woodward, Head of Global Marketing for Rubik’s - the iconic toy puzzle cube that has swept the world since 1980 and is as popular in Christmas stockings today as it was 40 years ago!
We spoke about the impact winning a Guinness World Record can have on the people who succeed, plus how having a World Record challenge associated with your business can elevate your marketing. Neil also shared some of the creative marketing GWR have witnessed in 2020 and how the campaigns have propelled their customers to thrive even during a pandemic.
Donna O'Toole is CEO of August, she has had the pleasure of supporting entrepreneurs, business leaders and teams to win the most prestigious awards in the world. Seeing first-hand how receiving awards and recognition has motivated teams, solved problems, supercharged brands and raised their profiles, helping businesses to grow and do even more good things for their employees, their industry and their community.