EPISODE #124 The Importance of Branding with the Senior Management Team at South West Brands
This week, we’re joined by Rebekah, Hannah, Fran and Jolyn - the senior management team at cannabis consumer goods firm, South West Brands.
In this episode we explore the firm’s unique community-centric, value driven approach to brand building within consumer goods, upcoming opportunities for growth for cannabis brands in the health and wellness space, and the challenges of marketing CBD brands.
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About South West Brands
South West Brands is laser focused on monetising the ‘last mile’ of the cannabis supply chain (brand, route to market and consumer engagement), whilst raising the bar – away from the fledgling early stage CBD players that currently operate in the market place, to a new level of powerful and pioneering consumer brands with a global reach and an ability to truly touch people. With a world class team of experts in cannabis / CBD, brand building, consumer goods, licensing, value creation and finance unrivalled anywhere in the CBD industry, South West Brands is at the forefront of building the next generation of cannabis consumer brands.
[CBD] is a huge opportunity, which I think is the most exciting thing to happen to consumer products in our lifetime. 09:05
[A brand only works when] you have something which looks beautiful but it is powered by value and purpose. 29:00
South West Brands Website: http://southwestbrands.co/
Follow South West Brands on LinkedIn: https://www.linkedin.com/company/south-west-brands-ltd/
Follow South West Brands on LinkedIn: https://www.instagram.com/southwestbrands/?hl=en