EXPOSING The Dirty Truth About Exterior Cleaning | Trade Legends Podcast
Description
In this episode of the Trade Legends podcast, we sit down with Ashley Macintosh of A&E 88 Macintosh to discuss his journey building a highly successful exterior cleaning business and launching his "General Pressure Washing Business" training course. Ashley campaigns for exterior cleaning to be taken seriously as a major trade, highlighting the massive potential to earn excellent money. He reveals how a subtle. The branding shift from being a simple window cleaner to a specialist exterior cleaning business dramatically changed customer perception, allowing him to command higher prices for services like roof cleaning and driveway restoration. Ashley emphasises that success in this field is less about the equipment and more about strategic marketing, sales approach, and brand perception. He explains that window cleaning acts as a powerful "subscription service," providing steady, recurring income that can be leveraged to seamlessly upsell higher-ticket jobs to an existing base of trusted customers. Ashley also shares the power of using video on your website and social media for business as a key portfolio tool to show the amazing before-and-after transformation of cleaning jobs without having to hard-sell clients.
Topics covered in this episode:-
Legitimise Exterior Cleaning.
Rebrand to Charge More.
Window Cleaning = Recurring Income.
Marketing is Better Than Equipment.
Use Video to Sell Effortlessly.
United States
