Sterling Douglass, co-founder and CEO of Chowley, shares insights and tactics for restaurant marketing. He discusses the importance of point-of-sale integration and the value of digital marketing tools for SMB restaurants. Douglass emphasizes the need to focus on both generating demand and creating repeat orders. He highlights the significance of maintaining up-to-date listings on platforms like Google and leveraging data to inform marketing decisions. Email marketing is also discussed as a valuable tool for staying top of mind with customers. Douglass concludes by emphasizing the importance of hospitality moments and connecting with customers.

Keywords
restaurant marketing, point-of-sale integration, digital marketing, demand generation, repeat orders, listings, data, email marketing, hospitality moments

Takeaways
Point-of-sale integration is crucial for restaurants to streamline operations and improve customer experience.
Digital marketing tools can help SMB restaurants generate demand and increase repeat orders.
Maintaining up-to-date listings on platforms like Google is essential for driving digital foot traffic to restaurants.
Collecting customer data, such as email addresses and phone numbers, is key for effective marketing.
Email marketing can be a valuable tool for staying top of mind with customers and driving repeat business.
Creating hospitality moments and connecting with customers on a personal level is crucial for building brand loyalty.

Sound Bites
"There's a big difference between trying to create more orders from existing customers and trying to get more customers in the first place."
"Every great brand in the restaurant space all have a hospitality moment. There's one thing that they do, maybe two, that you associate with them."
"The more information you have in that Google listing, the bigger that barn door can open for your customers."

Chapters
00:00 - Introduction and Background
03:00 - Point-of-Sale Integration and Digital Marketing Tactics
08:33 - Optimizing Listings on Platforms like Google
10:15 - Collecting and Leveraging Customer Data
13:39 - The Power of Email Marketing
16:38 - Creating Hospitality Moments