It's a relatively new phenomenon: educators sharing their successes on social media. For some this is a major breach of the humility many educators feel is required of those in the profession. But a new generation of educators is pushing back on this notion and using PR and marketing strategies to brand their schools and tell their stories. We invited five educators on the leading edge of this issue to talk with uncommon candor about the culture clash between traditional educator values and those of the social media culture.

Follow: @tomwhitby, @NMHS_principal, @Joe_Mazza, @TonySinanis, @Joesanfelippofc @bodymindchild

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Rae Pica is an education consultant, author and host of Teachers Aid. Tom Whitby is contributing Editor at SmartBrief and founder of #Edchat. Eric Sheninger is an award-winning Principal at New Milford High School in NJ. Tony Sinanis, is lead Learner of Cantiague Elementary- Jericho, NY. Dr. Joe Mazza serves as K-12 Director of Connected Teaching, Learning & Leadership in Pennsylvania. Dr. Joe Sanfelippo is the Superintendent of the Fall Creek School District in Wisconsin.