Eileen Fisher's Business Case for Sustainability
Description
Apparel companies know they should be more sustainable, but with consumers already tightening their purse strings, is sustainable fashion a sustainable business model?
Apparel brand Eileen Fisher, with its 60-plus stores and $300 million in sales would certainly say yes. The certified B Corporation has an almost cult-like following among its very eco-minded consumers, and sustainability factors prominently in sourcing, manufacturing, worker treatment, consumer marketing and more.
In this chat for Retail Rx, Susan Scow, sustainability impact specialist, Eileen Fisher, chatted with Ian Fredericks, CEO of Hilco Global Capital Solutions and executive director of Hilco Global's retail and consumer platform, and Lauren Parker, director, Fairchild Studio on Eileen Fisher's model and what the industry can learn.
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