Inger gathered the team for an emergency pod about Balto the 2013 typeface chosen for the Harris Waltz campaign. 

After one failed attempt – which tested Inger’s patience about kerning — we nailed it (although we may inadvertently start some new political conspiracy theories by talking about the adventures of a plucky Disney dog also named Balto, not to mention the problematic choice of Perpetua for Obama’s first campaign). 

Anitra talks too much about columns and typeface rubbings and Jason tries to take the higher ground, while Inger briskly moves us along. We then revisit past presidential campaign typeface choices, and argue about Optima. Finally we add to Trump’s growing list of indictments by pointing out he has also committed type crimes.

Season two is coming up soon! In the meantime, you can go back and review season one so you get all our jokes about kerning.

Stuff we mentioned
Making Balto
The new Trump Logo and the MAGA cap story
McCain's Optima typeface story