In this episode of Employer Branding Unfiltered, host John Graham sits down with Arielle Julie to explore the intersection of advertising, recruiting, and employer branding. Arielle shares her journey from agency life to talent branding, breaking down how experiential activations, co-branded events, and human-centered approaches can create unforgettable recruitment experiences that truly resonate.

Connect w/ Arielle: https://www.linkedin.com/in/ariellejulie/

They discuss:

 • How to secure stakeholder buy-in for EB initiatives

 • Why experiential activations leave lasting impressions on candidates

 • Measuring ROI and making the business case for recruitment events

 • The role of internal employee engagement in strengthening talent brand

 • The power of transparency and vulnerability in company culture

 • What the future of talent branding looks like

✨ Arielle’s insights remind us that employer branding isn’t just about attraction—it’s about experiences, connection, and authenticity.

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👉 https://shaker.com/employer-brand-unfiltered/

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🎧 Chapters:

00:00 Introduction and Guest Introduction

01:01 Arielle’s Career Journey

04:24 Transition to Employer Branding

07:12 Falling in Love with Recruiting

10:24 Navigating Employer Branding Challenges

12:36 Experiential Activation in Employer Branding

17:47 Creating Memorable Experiences

20:29 Event Strategies and Budgeting

23:49 Co-Branding Events for Success

26:55 Leveraging Partnerships for Recruitment

28:59 Measuring ROI in Recruitment Events

31:46 Activating the Employer Brand Internally

32:15 Empowering Employee Visibility and Advocacy

36:42 The Distinction Between Talent Brand and Employer Brand

40:11 Organizational Structure and the Future of Talent Branding

46:29 The Human Element in Talent Attraction

50:35 Transparency vs. Vulnerability in Organizational Culture