Employer branding has never been more important or more misunderstood.

In this episode of Employer Branding Unfiltered, John Graham sits down with Ankit Pathak to explore the evolving landscape of EB, the challenges leaders face in driving real change, and why transparency is the new authenticity.

They dig into:

 • Navigating career transitions into employer branding

 • Why telling the truth is non-negotiable

 • The loneliness of leadership in EB

 • How EB intersects with DEI and influences culture

 • The role of emotional intelligence in building trust

 • What activation strategies actually resonate with employees and candidates

This is a candid, thoughtful conversation about what it takes to build employer brands that matter. Not just campaigns, but movements that employees can believe in.

📺 Watch more episodes of Employer Branding Unfiltered here:

👉 https://shaker.com/employer-brand-unfiltered/

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🎧 Chapters:

00:00 Introduction to Employer Branding Unfiltered

02:01 Navigating Career Transitions

07:10 The Journey to Employer Branding

12:22 The Importance of Transparency in Employer Branding

16:39 The Loneliness of Leadership in Employer Branding

20:14 Building Relationships Across Teams

23:58 The Intersection of DEI and Employer Branding

28:56 Challenges in Employer Branding During Organizational Changes

33:06 Employer Branding’s Role in Shaping Culture

40:42 Activating Employer Brand Strategies

44:55 Reflections and Future of Employer Branding