In this episode of the Business Leadership Podcast, hosted by Edwin Frondozo and recorded live at Web Summit Vancouver 2025, creative producer Paul Newton joins the discussion with guest Max So, a Canadian FinTech entrepreneur and CEO of Bravo Rewards. 

Max shares insights into how Bravo is transforming customer engagement for local businesses through innovative payment and reward systems. By comparing the financial capabilities of giants like Starbucks with the challenges faced by independent restaurants, Max outlines Bravo's strategy to support local businesses by converting foot traffic into lasting relationships and economic growth. 

With over 300 Vancouver restaurants and 24,000 users already onboard, Bravo is on a mission to empower local communities, offering a unique alternative to multinational chains. Max also provides advice to other entrepreneurs, emphasizing the importance of solving real-world problems with valuable solutions. The episode emphasizes community support and local business sustainability in an era dominated by large corporations.

00:00 Introduction and Welcome
00:40 Meet Max So: FinTech Innovator
02:18 Challenges in the Restaurant Industry
05:40 Bravo Rewards: A Game Changer
10:45 The Vision for Local Businesses
20:12 Empowering Canadian Consumers
21:24 Final Thoughts and Farewell