Show Notes:
In this episode of the Beyond Beauty Podcast, host interviews Brittany Bygrave, founder and CEO of Butter’d Body Care. Brittany shares her journey of creating a skincare line tailored for individuals with dry and melanated skin, inspired by her own struggles with skin issues. She discusses the challenges of entrepreneurship, including product development and organic marketing strategies. Brittany emphasizes the importance of mentorship, work-life balance, and the emotional impact of beauty products. The episode concludes with Brittany offering advice to aspiring entrepreneurs and sharing where listeners can find Butter’d Body Care products.

About Brittany:

Brittany is the founder and CEO of Butter’d Bodycare, the next generation of body care for dry and melanated skin. Butter’d Bodycare creates clean, efficacious products that encourage skin confidence.

Brittany's idea began when she was bullied about her skin complexion and dry skin condition since the age of 14. At the peak of the natural ingredient boom, she discovered the impact of cleaner skincare.

The idea for Butter’d Bodycare was born in her college dorm room and is now backed by prominent organizations like Pharrell’s Black Ambition and Beyoncé’s BeyGood Foundation. Her mission is to remove the shame associated with dry skin and uplift consumers of color.

Timestamps:

Brittany's Background (00:00:54 )

Brittany shares her role as founder and CEO of Butter’d Body Care, focusing on dry and melanated skin.

Inspiration Behind Butter’d Body Care (00:01:06 )

Brittany discusses her struggles with skin issues and the motivation to create her skincare line.

Early Discoveries in Skincare (00:01:44 )

Brittany reflects on her teenage frustrations with ineffective products and her DIY skincare journey.

Transition to Brand Creation (00:04:19 )

The host asks about Brittany's transition from personal skincare to developing a brand.

Wearing Multiple Hats as a Founder (00:07:05 )

The challenges of managing various roles as an entrepreneur are discussed.

Importance of Mentorship (00:08:53 )

Brittany emphasizes the value of mentorship and how to find mentors effectively.

Marketing Strategies (00:10:30 )

Brittany reveals how she marketed her brand through organic social media without paid advertising.

Hero Product Success (00:12:57 )

Brittany talks about the unexpected success of her multi-purpose skin jelly product.

User-Generated Content Strategy (00:14:39 )

Brittany explains how she utilizes customer-generated content for marketing.

Surprising Aspects of Being a Founder (00:16:11 )

Brittany shares her surprises and challenges faced as a new business owner.

Building Authentic Connections (00:17:29 )

The importance of storytelling and authentic connections in brand marketing is highlighted.

Product Development Challenges (00:18:51 )

Brittany discusses the difficulties in deciding on new products and market needs.

Advice on Finding Mentorship (00:20:38 )

Brittany offers tips on how to seek and maintain mentorship relationships.

Words to Live By (00:22:04 )

Brittany shares her personal motto about the lasting impact of feelings over words.

Impact on Self-Perception (00:22:35 )

Brittany discusses the importance of how beauty products make people feel, beyond just profitability.

Advice to Younger Self (00:23:10 )

Brittany reflects on advice she'd give her younger self about entrepreneurship and personal growth.

Controlling the Controllables (00:24:53 )

She emphasizes maintaining a positive mindset and focusing on what can be controlled in business.

Current Work-Life Balance (00:26:15 )

Brittany shares her current work habits and the need for a better work-life balance as a founder.

Taking a Break (00:27:44 )

She mentions plans to take a break for self-care during the Memorial Day weekend.

Finding Butter’d Body Care (00:28:09 )

Brittany provides information on where to find her brand and products online and in stores.