“Hard to get a customer — but once you have that customer, sell them something else.” — Elie Y. Katz, Founder, President & CEO, National Retail Solutions (NRS)

In this Technology Reseller News podcast, Doug Green, Publisher of TR Publications, speaks with Elie Y. Katz, CEO of National Retail Solutions (NRS), about how NRS is helping small businesses compete with national chains — and why telecom resellers and MSPs are perfectly positioned to benefit from a new wave of retail technology opportunities.

NRS, a division of IDT, began as a mission to modernize small, independent convenience stores through affordable, easy-to-use point-of-sale (POS) systems. A decade later, NRS has more than 38,000 units deployed nationwide, helping merchants streamline sales, manage operations, and now — expand digitally through DoorDash and Grubhub integrations.

What started as a POS platform has evolved into a full suite of business services — including NRSPay for transparent, no-contract credit card processing, NRS Purple Payroll for affordable payroll solutions, and cash advance programs that help small businesses stay liquid and grow.

Katz is now calling on telecom resellers and channel partners to leverage their trusted customer relationships and add new, high-margin offerings. “Every one of your customers needs credit card processing, payroll, or better cash flow. We make it simple, transparent, and profitable — for you and them,” he explained.

With NRS, partners can expand beyond telecom into broader small-business enablement — reaching industries from convenience stores and retailers to medical, dental, legal, and service-based businesses. “The hardest part of sales is building trust. Our resellers already have that trust — now it’s time to build on it,” Katz added.

To learn more about partnership opportunities, visit SellNRS.com or explore NRS solutions at NRSPlus.com.

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