End of the Year Episode | SistasWhoKill
Digest
This year-end podcast episode features hosts Mara and Tess reflecting on their journey, celebrating milestones like their first sold-out live show in Atlanta. They recount personal and professional highs and lows, from a traumatic home invasion in January to a successful Chicago tour stop featuring karaoke and culinary delights. February brought LA show challenges with wardrobe and hair, while March marked their podcast's fourth birthday, highlighting business growth and meeting artist Trina. They detail their commitment to giving back, supporting organizations like Motherhood Beyond Bars and planning to launch their own nonprofit, "Sisters Who Give." May included Tess's birthday and a surprise Cleveland tour stop, marked by travel mishaps but also a visit to the Rock & Roll Hall of Fame. June saw Mara's baby shower, with Tess stepping in to host. July was quieter due to pregnancy issues and Tess's frequent travel to Tennessee. August brought the arrival of Mara's baby, alongside preparations for video content. September was dedicated to studio setup for their video launch in October, which was a success despite technical hurdles and the challenges of a newborn. November included Thanksgiving, where they adopted two families, and discussions on maintaining connections and supporting each other. The latter part of the episode delves into personal journeys with ADHD, differentiating presentations, understanding ADHD rage, and the importance of mental health advocacy and self-empowerment, particularly for girls. They also discuss the rise of autism awareness and its past impact on diagnoses. Looking ahead, they aim to establish a 501(c)(3), pursue a book deal, and strengthen their business through strategic partnerships, like with Cake Media, emphasizing incentivizing black-owned businesses and the benefits of being a "big fish in a small pond." They reflect on making significant business decisions, building a reliable team, and trusting the process. Financial milestones, including earning $20,000 in a month, are celebrated, alongside their transition from corporate aspirations to entrepreneurship. They express confidence in their fifth year, emphasizing open communication, collaborative problem-solving, and aligning team interests for continued growth and success.
Outlines
Year-End Reflections and Celebrations
Hosts Mara and Tess kick off their year-end episode, celebrating their first sold-out live show in Atlanta with champagne and reflecting on their journey through the year and tour.
January: Home Invasion and Chicago Adventures
The hosts recount their January experiences, including a traumatic home invasion incident and their enjoyable time in Chicago with karaoke, fan meet-and-greets, and delicious local cuisine.
February & March: LA Show, Birthdays, and Podcast Growth
February brought LA show experiences with wardrobe challenges, while March marked their podcast's fourth birthday, reflecting on business and personal growth, improved collaboration, and meeting artist Trina.
April & May: Community Support and Surprise Tour
In April, they attended a luncheon for Motherhood Beyond Bars, an organization supporting children of incarcerated mothers. May included Tess's birthday and planning a surprise tour stop in Cleveland, which involved travel mishaps but also a visit to the Rock & Roll Hall of Fame.
Giving Back and Nonprofit Aspirations
The hosts discuss their commitment to giving back through donations and supporting organizations like UNICEF and the Thurgood Marshall College Fund. A major goal is launching their own nonprofit, "Sisters Who Give," to formalize their charitable efforts.
June & July: Baby Shower, Hosting, and Quieter Months
June included Mara's baby shower, with Tess stepping in to host games. July was a quieter month with anticipation for the baby's arrival, alongside Tess's frequent travel to Tennessee and Mara's pregnancy-related issues.
August & September: Baby's Arrival and Studio Setup
August was marked by the arrival of Mara's baby, with efforts to catch up on content and prepare for video. September focused on setting up the podcast studio for the upcoming video launch.
October & November: Video Launch and Holiday Charity
October saw the successful launch of their video episodes despite technical challenges. November included Thanksgiving, where they adopted two families, and discussions on personal shopping and mutual support.
Partnerships, ADHD Journeys, and Self-Advocacy
The speakers discuss their partnership with Elite, supporting the differently-abled community, and share personal experiences with ADHD diagnoses, differentiating presentations, ADHD rage, and the importance of mental health advocacy.
Future Goals, Business Growth, and Team Building
The speakers reflect on their year, set goals for financial growth and a book deal, discuss navigating partnerships like Cake Media, and emphasize building a reliable team, making significant business decisions, and trusting the process for continued success.
Keywords
Sisters Who Kill La
A podcast hosted by Mara and Tess, focusing on true crime stories, particularly those involving Black women. They aim to create a positive space and give back to the community through their platform.
Year-End Recap
A segment where podcast hosts reflect on the past year's highlights, challenges, and achievements, including memorable episodes, personal milestones, and future intentions.
Live Show Atlanta
Refers to the first sold-out live event hosted by "Sisters Who Kill La" in Atlanta, celebrated as a significant success.
Pregnancy Journey
The experience of carrying a child from conception to birth, including physical and emotional changes, doctor's appointments, and preparing for the baby's arrival.
Home Invasion
A criminal offense involving unauthorized entry into a dwelling. In this context, it refers to a traumatic event where one host's new home was shot up.
Motherhood Beyond Bars
An organization supporting children born to incarcerated mothers in Georgia by providing essential resources and aid to caregivers.
Nonprofit Initiative
A plan to establish a formal organization, "Sisters Who Give," dedicated to charitable work and expanding community support efforts.
Podcast Studio Setup
The process of creating a dedicated space for recording podcast episodes, involving acquiring equipment and optimizing the environment for audio and video production.
Video Episode Launch
The transition of a podcast from audio-only to including video content, requiring new equipment and adaptation to a visual presentation style.
ADHD diagnosis
The process of identifying and confirming an Attention-Deficit/Hyperactivity Disorder diagnosis through professional assessments.
ADHD rage
Intense outbursts of anger or frustration experienced by individuals with ADHD, often linked to emotional dysregulation.
Mental health advocacy
Promoting and supporting mental well-being, raising awareness, reducing stigma, and advocating for better access to mental health services.
501(c)(3) organization
A U.S. tax-exempt nonprofit organization that can receive tax-deductible contributions and operate for charitable purposes.
Book deal
An agreement between an author and a publisher for the publication of a book, including terms of publication and royalties.
Cake Media
A media company partnering with content creators to assist with production, distribution, and monetization, providing resources for growth.
Black-owned initiative
Programs or efforts designed to support and promote businesses owned by Black individuals, including marketing and networking opportunities.
Business decisions
Choices made regarding the operation, strategy, and direction of a business, from daily operations to long-term planning.
Team building
The process of creating and developing a group of individuals who work together towards a common goal, fostering collaboration and communication.
Financial milestones
Significant achievements in financial growth or success, such as reaching revenue targets or achieving profitability.
Entrepreneurship
The process of designing, launching, and running a new business, taking on financial risks in the hope of profit.
Q&A
What is the significance of the champagne mentioned at the beginning of the episode?
The champagne was from their very first sold-out live show in Atlanta, making it a special symbol of their success and a celebratory toast for the end of the year.
What traumatic event did one of the hosts experience in January?
One of the hosts returned home from a tour stop to find her brand new house had been shot up, apparently due to issues with the previous occupants who were involved in illegal activities.
What is "Motherhood Beyond Bars" and why do the hosts support it?
Motherhood Beyond Bars supports children born to incarcerated mothers in Georgia by providing essential supplies and resources to caregivers. The hosts have supported them since year one, valuing their meaningful work.
What is a major goal the hosts have for their podcasting endeavors?
Their major goal is to launch their own legitimate nonprofit called "Sisters Who Give" to expand their charitable efforts and provide a platform for donations and support.
What challenges did the hosts face when transitioning to video episodes?
They faced challenges with learning new equipment, adjusting to being on camera, and the difficulties of leaving home with a newborn, especially for Mara.
How did the hosts celebrate Thanksgiving despite personal challenges?
Despite personal difficulties, they adopted two families for Thanksgiving, enjoying a rare shopping day together, which they hadn't done in years due to increased responsibilities.
How do the speakers maintain their connection despite being separate?
They stay in touch by offering each other advice on purchases, sharing personal shopping experiences, and being quick to call with recommendations or warnings.
What charitable activities did the speakers engage in during the holidays?
They adopted two families, providing them with groceries, cleaning supplies, and activities for Thanksgiving and Christmas to ensure a joyful holiday experience.
What is the significance of partnering with "Elite"?
They are excited to partner with Elite, a nonprofit supporting the differently-abled community, with plans to collaborate on a podcast and advocate for legislative changes.
How do the speakers describe the different ways ADHD can manifest?
They explain that ADHD presents differently in individuals, particularly in girls, and discuss experiences with ADHD rage and the emotional impact of certain medications.
What are the speakers' main goals for the upcoming year?
Their goals include establishing a 501(c)(3) non-profit, pursuing a book deal, expanding their business, and building a strong, reliable team.
What was the significance of their partnership with Cake Media?
They valued Cake Media's support, especially their commitment to maintaining black-owned ad slots, which aligned with their values and business strategy.
How do the speakers describe their current business situation?
They are making significant six and seven-figure business decisions and are focused on building a reliable team that can support their growth and long-term vision.
What does the number five symbolize for the speakers?
The number five is significant as it represents their fifth year in business, a milestone, and also holds personal meaning as their former jersey and line numbers.
What is the importance of having a reliable team?
A reliable team is crucial for business growth and stability. The speakers value a team that is trustworthy, supportive, and shares their vision and interests.
What financial milestone did they recently achieve?
They had a remarkable month where they took home $20,000, which felt unreal and served as a significant financial achievement and a glimpse of future potential.
Show Notes
Thank you friends, for sticking with us this year. Let's celebrate the end of the year and the beginning of a New Year together!
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