As online business owners head into a new year, most look only at the traditional metrics — revenue, growth, conversions, launches. But seasoned entrepreneurs know those numbers don't tell the full story. The real signals that predict stability, sustainability, and success are often intangible: energy, capacity, creative bandwidth, emotional resilience, and decision fatigue.

In this episode of The Experienced Entrepreneur, Marissa breaks down the concept of energy accounting — the year-end audit that mature entrepreneurs use to evaluate the health of their business, not just the output. You'll learn why intangible metrics matter just as much (if not more) than the numbers on your spreadsheet, and how these internal signals often forecast your revenue, your consistency, and your ability to grow without burning out.

If 2025 felt unpredictable, exhausting, or inconsistent, this episode will help you understand why.
And more importantly, it will show you how to stabilize your business in 2026 by tracking the metrics most entrepreneurs overlook.

In this episode, you'll learn:

• Why intangible metrics like energy, clarity, and emotional bandwidth are leading indicators of success

• The difference between energy drains, energy returns, and energy investments

• How to measure subjective metrics in a real, non-fluffy way

• Why capacity always wobbles before revenue does

• How to spot early signals of burnout, resistance, and overextension

• Why traditional planning fails seasoned entrepreneurs — and what to use instead

• How energy accounting strengthens your decision-making, your creativity, and your staying power

If you've ever wondered why your business feels harder than it should — even when the numbers "look fine" — this episode is your guide to understanding what's actually happening underneath the surface.

👉 Ready to steady your business for 2026?
Join the waitlist for The Monday Meeting and get invited to the private January 6th focus group: marissalawton.com/waitlist