In this podcast episode, Stoy Hall, CFP® and Shehara Wooten, CFP® discuss the taboo nature of money and how many people believe they are experts in managing their own finances. However, Shehara argues that money is one of the most emotionally driven things and can lead to overspending, regardless of one's financial situation. The importance of understanding one's relationship with money is emphasized, and listeners are encouraged to challenge themselves to educate themselves about it. The speaker also mentions their financial academy, which includes a questionnaire that explores one's past experiences with money and how it has influenced their current relationship with it. The goal is to help individuals develop a positive mindset and relationship with money.

The episode also highlights that investment returns are not the most important thing for most people when it comes to their finances. While investment returns are important, they are just a means to an end. People are more concerned with whether their financial decisions will help them reach their goals, such as being able to retire comfortably or provide for their children. Financial planners should focus on understanding their clients' money mindset and helping them develop positive habits and relationships with money. They should also ask their clients why their money is important to them and help them overcome any negative feelings they may have about their finances. Ultimately, financial planning should be centered around the client's story and their individual goals and needs.

Throughout the episode, Stoy emphasizes the importance of understanding one's relationship with money and breaking down emotional barriers surrounding it in order to develop better habits and relationships with money. Stoy believes that money is one of the most emotionally driven things out there, and overspending and financial anxiety are common emotional responses to money. Listeners are encouraged to challenge themselves to educate themselves about money and talk about it with family, friends, and financial planners. Stoy also shares their own process of using a questionnaire that has clients talk about their past experiences with money, their present financial situation, and their future goals. Stoy believes that one's first money memory plays a significant role in shaping their attitudes and behaviors towards money. The goal is not just to accumulate wealth, but to understand why money is important and develop a positive relationship with it.

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