Curious how entrepreneurship, supplements, and success come together to create a powerhouse brand like JOCKO FUEL? In this episode of On The Homefront, Jeff Dudan chats with Brian Littlefield, Co-founder & Chief Product Officer at JOCKO FUEL, about his journey from Maine to building a thriving supplement and apparel company. Brian shares how he teamed up with Jocko Willink to create natural, performance-driven products and the role Origin USA played in their success. Tune in for valuable insights on entrepreneurship, leadership, and staying true to a mission-driven brand. We hope you enjoy this episode and if you would like to be a part of our growing podcast, be sure to Subscribe, leave a Comment, and Share it with someone who needs to hear it! Here's so valuable talking points from this episode: 00:00:00 – Introduction 00:02:00 – Brian's Background in Maine 00:06:45 – Starting His Business Journey 00:10:15 – Origin USA: The Beginning 00:14:30 – Creating JOCKO FUEL 00:20:05 – Clean Ingredient Philosophy 00:25:40 – Expanding JOCKO FUEL & Origin 00:32:00 – Mission-Driven Brand Building 00:38:15 – Advice for Entrepreneurs 00:41:00 – Closing Thoughts 

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