What does Maxwell Leadership teach about excellence?

Entrepreneurship and leadership go hand in hand—and in this episode of The Pursuit of Calling Podcast, we sit down with Luis, an online entrepreneur and Maxwell Leadership coach with over 11 years of experience helping leaders grow. Originally from Mexico and now based in Canada, Luis shares his inspiring journey of moving from traditional business into the digital space, building a thriving marketing agency, and embracing leadership development as his life’s mission.

This is also Luis’s first-ever English podcast interview, making it a special conversation about courage, growth, and stepping into new opportunities. Together, we discuss:

• ✅ How to build a personal brand without waiting for perfection
• ✅ Why “excellence” is about being 90+, not flawless
• ✅ The role of faith, family, and perseverance in entrepreneurship
• ✅ Practical leadership lessons from Maxwell Leadership training
• ✅ Overcoming fear when starting something new—whether business, parenting, or learning a new language

📌 Chapters:

00:01 – Luis’s story & first English podcast

02:00 – From Mexico to Canada: embracing change

05:00 – Why “Excellence = 90+” matters more than perfection

08:00 – Entrepreneurship, leadership, and family values

12:00 – Courage, growth, and inspiring the next generation

If you’ve ever asked, “How do I overcome fear and step into my calling?” or “What’s the best way to pursue excellence in business and life?”—this episode will encourage and equip you.