Another Texas episode with our friend Anthony from Shopify CRO Agency Enavi.
We spent a fair amount of time with Anthony earlier in the year and got to know each other well. Our chat flows well between two agencies offering similar but complementary services: CRO and Customer Journey/CRM.

We chat about who owns what part of the journey, tactics and tools and why Conversion Rate Optimisation is often misunderstood and undervalued.

As always, we think you'll find some tangible action points and interesting insights.

Links:

• https://www.enavi.co/
• Enavi Report
• https://www.linkedin.com/in/anthonycmorgan/
• https://www.linkedin.com/in/sheldonadams/

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