Ep 010 – Cate Butler Ross – How to engage your audience through empire-building copy
Ep 010 – Cate Butler Ross – How to engage your audience through empire-building copyUpdate: 2018-09-20
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Today I have a copy coach on the episode to share all things about writing empire-building content to engage your audience…Cate Butler Ross!
She is a writer, national magazine journalist and copy coach, who teaches female entrepreneurs how to find their voice online, tell their stories and sell their genius through the simple power of words.
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10 ways to align your brand voice with your ultimate client
What you'll learn in this episode:
- Why you need to drill down in your content and speak to one person even if its terrifying
- How to find your authentic brand voice so you don’t lose trust
- Why she believes anyone can write their own copy
- Why writing your copy as if you’re talking to your best friend will touch an audience in a different way
- How to use the idea of storytelling in your copy
"A headline has to have a compelling promise that speaks to their deepest desire."
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