DESCRIPTION: 

Staying in your comfort zone is the enemy of success. On today's Roots of Success, Tommy dives into a revealing conversation with Jason Cromley, who dishes out the hard-learned lessons from growing Hidden Creek Landscape. They've soared from $12 million to $21 million in revenue but hit a ceiling they couldn't crack. Discover how embracing discomfort, making critical personnel shifts, and prioritizing open feedback loops are transforming their journey towards sustainable growth.

THE BIG IDEA: 

Genuine relationships and efficient operations drive profitability.

KEY MOMENTS:

[00:00 ] Started business unintentionally, approaching 27-year anniversary.
[03:33 ] Consistently reinvesting profits for business growth.
[08:49 ] Hosting events boosts company pride and exposure.
[12:38 ] Networking and learning, open-mindedness required.
[16:35 ] Growing complexity creates communication challenges as we scale.
[21:45 ] Open Town Hall; feedback rewarded with cash.
[24:23 ] Encouraging accountability and feedback enhances success.
[27:36 ] Executive Coaching catalyzed new personal growth.
[28:50 ] Supporting and valuing employees as a family.
[32:28 ] GROW: facility tour, team presentation.
[36:11 ] Facility is efficient due to thoughtful design.

QUESTIONS WE ANSWER

What are effective strategies for growing a landscaping business?

How can town hall meetings improve company culture and communication?

How do you set and achieve financial goals in a small business?

What are the benefits of attending industry events for small businesses?

What are the key challenges in scaling a landscaping company?

How important is feedback for business growth and development?

What are the best practices for reinvesting profits in a business?

How can middle managers and frontline staff benefit from educational events?

Why is personal and professional growth crucial for business leaders?