The end of the year is upon us, and soon it’ll be 2023. As the year wraps up, it’s a good time to reflect on what 2022 has been for you and your business and what next year could look like. Christmas is around the corner, and there is no better time to go through the 12 days of Christmas for digital marketing.  

TheOnlineCo team has put together 12 easier steps you can do in December to help you start 2023 off with a bang. These steps will help you analyse this last year and plan out a strategy for 2023  

Take some time to reflect on your achievements over the past year. What went well? What didn’t go as planned? What lessons did you learn? This information will be helpful as you begin to plan your goals for the following year.  

Once you have your goals in place, it’s time to create a plan of action to achieve them. This plan should include specific tactics and strategies that you will use.   

We hope these tips help you create a successful marketing strategy for 2023!  

As always, you’ll hear from James Parnwell, Founder and Managing Director of TheOnlineCo. and TheOnlineCo team, Rich Brown, Heidi Jones and Kelista Puddle. We want to ensure you feel confident in your digital marketing and that you see results.     

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Key Moments:  

02:14 – 1st day of Christmas – Take a moment to dream about what you want your business to look like in 2023 

03:05 – 2nd day of Christmas – Get your website loading faster 

04:08 – 3rd day of Christmas – Looking at what worked in PPC this year and what next year might look like. 

04:55 – 4th day of Christmas – Test your customer’s online experience 

06:20 – 5th day of Christmas – Automate your CRM 

07:42 – 6th day of Christmas – GA4 

08:54 – 7th day of Christmas – Video In digital marketing  

10:23 – 8th day of Christmas – Optimise your LinkedIn profile 

13:26 – 9th day of Christmas – Understanding your customer 

14:37 – 10th day of Christmas – Google updates 

17:27 – 11th day of Christmas – How to stand out to your customers 

19:32 – 12th day of Christmas – Enjoy the holidays  

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Learn More:  

• More about our Digital Marketing Playbook https://theonlineco.net/digital-marketing-playbook/ 


• More about our Digital Marketing Workshops https://theonlineco.net/free-workshops/  

• Explore all episodes of Digital Marketing That Puts People First https://theonlineco.net/getting-to-the-heart-of-business/