DiscoverData Leaders of the North | The PodcastEp 10 | Data Driven Change and Organisational Agility with Craig Mackay, Sharktower AI
Ep 10 | Data Driven Change and Organisational Agility with Craig Mackay, Sharktower AI

Ep 10 | Data Driven Change and Organisational Agility with Craig Mackay, Sharktower AI

Update: 2020-07-01
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In Episode 10 of Data Leaders of the North; The Podcast, Kyle Winterbottom is joined by Craig Mackay, the CEO and Co-Founder of Sharktower AI where we discuss the relationship between Data Driven Change and Organisational Agility.


Craig gives some really valuable insights into:



  • The key differences between Enterprise organisations and Challenger Brands/Disruptors when it comes to change

  • Why Data has become a focal point for all organisations to make decisions

  • How the complexity or simplicity of a business determines an organisations ability to change in an agile way

  • Where organisations should start when considering change

  • Why change keeps organisations innovative and at the forefront of its market

  • Identifying critical metrics to make decisions on change

  • The importance of Data Storytelling in creating “buy-in” which facilitates change

  • Why change projects often fail

  • The relationship between Data Literacy and change

  • Understanding what problem are you trying to solve


Get in touch: You can reach Kyle at k.winterbottom@lawrenceharvey.com

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Ep 10 | Data Driven Change and Organisational Agility with Craig Mackay, Sharktower AI

Ep 10 | Data Driven Change and Organisational Agility with Craig Mackay, Sharktower AI

Lawrence Harvey