DiscoverMozPod with Chima MmejeEp 10 | The Dead NFT Campaign That Achieved Everything | James Hayward-Browne
Ep 10 | The Dead NFT Campaign That Achieved Everything | James Hayward-Browne

Ep 10 | The Dead NFT Campaign That Achieved Everything | James Hayward-Browne

Update: 2024-06-24
Share

Description

Join James Hayward-Browne, Marketing Director and co-founder of Bottled Imagination, and our host Chima Mmeje as we explore the strategies behind the Dead NFT PR campaign. 


Learn how James and his team used data storytelling to achieve over 150 million social media likes, 1,000 backlinks, and coverage from CNN and Rolling Stone. If you're interested in impactful, data-driven campaigns, this episode is packed with valuable insights into successful Digital PR strategies.


From scraping data on 73,000 NFT collections to capturing the attention of major media outlets, uncover the strategies and challenges behind this viral success. This episode is brimming with insights on crafting campaigns that resonate. Tune in now to get inspired and learn from one of the best in the business.


A very special thank you to our guest, James Hayward-Browne!


https://www.linkedin.com/in/jjhb92


https://bottledimagination.com/


If you want to bop along to Busted with James


https://www.youtube.com/channel/UCueKqV4BVrjwZAqjPmGw72w


*************************************** 


This episode is brought to you by Moz’s Keyword Explorer


Try it for free https://moz.com/explorer


Streamline your SEO strategy with Moz's updated Keyword Explorer. Our AI-powered tool effortlessly identifies and adapts to changing search intents, ensuring you always target the most valuable keywords.


*************************************** 


Additional Moz Resources: 


30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  


Check out Moz Local  ► https://mz.cm/36Pbz7h


Learn about STAT ► https://mz.cm/2IiqTzf


Watch Moz Webinar ► https://mz.cm/3TgJgGK


STAY IN TOUCH:
Moz ► https://mz.cm/30QvHCm
Facebook ► https://www.facebook.com/moz
X/Twitter ► https://twitter.com/Moz
LinkedIn ► https://www.linkedin.com/company/moz
Instagram ► https://www.instagram.com/moz_hq/

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Ep 10 | The Dead NFT Campaign That Achieved Everything | James Hayward-Browne

Ep 10 | The Dead NFT Campaign That Achieved Everything | James Hayward-Browne

Moz