DiscoverThe Firehouse SalonEp 10 - Beethoven Sweatshirts: Saving a classical radio station & kickstarting a cultural moment
Ep 10 - Beethoven Sweatshirts: Saving a classical radio station & kickstarting a cultural moment

Ep 10 - Beethoven Sweatshirts: Saving a classical radio station & kickstarting a cultural moment

Update: 2024-04-24
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A beer company, classical music radio station and clothes manufacturer walk into a bar... and create a never-seen-before product paving the way for fashion in years to come.

You can take a look at the ad that started the story here

But instead of a bar, imagine an ad agency in the heart of San Francisco.

And instead of a bartender fixing the drinks, imagine Howard Gossage (ad-man meets Socrates) fixing all their business problems with one simple ad.

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Ep 10 - Beethoven Sweatshirts: Saving a classical radio station & kickstarting a cultural moment

Ep 10 - Beethoven Sweatshirts: Saving a classical radio station & kickstarting a cultural moment

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