Ep 103 - Why Product Selection Is Critical For Toy Companies (AKA Why I Turned Down Settlers of Catan)
Update: 2023-11-29
Description
In this episode we take a look at how choosing the right products to launch is the fundamental success factor for Toy & Games companies. Host Steve Reece uses an example of when he turned down a now famous & massively successful product as an example of how sometimes turning away good products is necessary in order to focus on what will work best for your company and the business model and market positioning of your company.
For more analysis & insights into the global Toy market, check out our Linked In newsletter which has 5000+ subscribers (including readers from all major Toy companies):
https://www.linkedin.com/newsletters/toy-industry-journal-6910540635838013441/
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