DiscoverWhere Wine Takes You - A Paso Wine PodcastEp 106: Heritage Speaks: Mavericks Before Paso was Cool – Featuring Midnight Cellars | Level 3 Wines
Ep 106: Heritage Speaks: Mavericks Before Paso was Cool – Featuring Midnight Cellars | Level 3 Wines

Ep 106: Heritage Speaks: Mavericks Before Paso was Cool – Featuring Midnight Cellars | Level 3 Wines

Update: 2024-07-11
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πŸ‡ Where Wine Takes You – Episode Highlights 🍷


In this episode of β€˜Where Wine Takes You,’ host Adam Montiel dives deep into the rich heritage and untold stories of Paso Robles with two legendary winemakers. Broadcasting from the heart of Midnight Cellars, Adam is joined by Rich Hartenberger, owner and winemaker of Midnight Cellars, and his longtime friend, Norm Benson of Level 3 Wines. Rich and Norm, affectionately known as Richie and Normie, have been neighbors and friends for decades, sharing a unique bond and countless adventures. From the early days of winemaking in Paso to their enduring friendship, this conversation is packed with fascinating insights and entertaining tales.



Later in the show, don’t miss our Travel Paso Spotlight featuring Luke Udsen of Castoro Cellars, Bethel Road Distillery, and the Whale Rock Music & Arts Festival. Luke shares all the details about this two-day event set amidst the stunning organic vineyards of Castoro Cellars. The Whalerock Music & Arts Festival offers great music, a vibrant atmosphere, and plenty of activities, making it a must-visit for music and wine enthusiasts alike. Learn about the unique offerings of the festival and the passion behind the Udsen family’s commitment to organic farming and great music.



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Don’t miss out on staying informed about all things Paso Robles through Paso Wine.


Don’t forget to visit travelpaso.com for everything you need before your next trip to Paso. Want to know what’s happening around town? Looking for pet-friendly places to stay? Curious about Sensorio? TravelPaso.com is your go-to resource. Check it out and plan your perfect Paso getaway.


Visit the Travel Paso website for more information: Travel Paso


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πŸ‡«πŸ‡· For any all info on our cruise to France in August – visit www.CorkandCruise.com


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Where Wine Takes You (WWTY) is produced by Paso Wine. WWTY is recorded, edited, produced, and hosted by Adam Montiel. Follow Adam on Instagram @AdamOnTheAir and check out his daily podcast Up + Adam. Connect with Adam and lean more on AdamMontiel.com


For the latest in Paso Robles Wine Country, check out PasoWine.com and follow on


Instagram @PasoWine. Download the free Paso Wine App as your guide to all things


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Recording equipment for WWTY was transported in suitcases provided by Fly with Wine.


Use the Promo Code ADAM20 – save 20% off everything you buy AND Free Shipping!


Original music on WWTY, β€œGood Company,” performed by Moonshiner Collective.


Β©2024 Where Wine Takes You, All Rights Reserved.


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Ep 106: Heritage Speaks: Mavericks Before Paso was Cool – Featuring Midnight Cellars | Level 3 Wines

Ep 106: Heritage Speaks: Mavericks Before Paso was Cool – Featuring Midnight Cellars | Level 3 Wines

Adam Montiel