About this episode

In this episode, Katherine and Jim celebrate the victories of Lea Scudamore, SEO at Aimclear, a leading digital marketing agency and 17 times winner of the US Search Awards. 

She has this really powerful story to share about why she is so passionate about online accessibility, and why she firmly believes SEOs are the most well-positioned to lead the charge.

She wants to make sure that websites are accessible to the 20% (one in five) of Americans with a disability. You should listen to this episode if you want to learn more about how you can add accessibility to your SEO service offering where you can find resources to fix those issues, and most importantly, how to convince your clients to take action. 

In the interview, Lea reveals the powerful story behind her passion in digital accessibility and how she began her career in the industry. Lea also walks us through how to ramp yourself up in making a website accessible and selling through accessibility to your clients or internal stakeholders, and the risk to your organization if you ignore accessibility.

Key takeaways

• How to make websites accessible to people with disabilities?
• How to add accessibility to your SEO service offerings?
• How to test your site for accessibility?
• How to convince and push your clients to take action?
• How to encourage your clients to write about various topics?
• Where to find templates to help make your site more accessible?
• Where to find a beginner’s guide to accessibility?

Connect with Lea Scudamore

Find out what Aimclear is all about.
Follow Lea on Twitter
Connect with Lea on LinkedIn

Linked resources

• SEO for Google Images | Search Central Lightning Talks
• Web Developer Chrome extension
• ChromeVox Screen Reader
• WAVE: Web Accessibility Evaluation Tool
• W3C Aria
• The Aimclear Guide to Web Accessibility and WCAG Best Practices
• Web Content Accessibility Guidelines (WCAG) Overview
• Developing an Accessibility statement
• Lea’s BrightonSEO presentation: Digital Accessibility and Compliance: Essential for Users, Good for SEO
• Testing your Website for ADA Compliance
• Adobe’s Acrobat Pro DC Accessibility Checker
• Follow Kim Krause Berg, Purple Tuesday, Women in Tech SEO

Thank you for listening! 

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.