In this episode of the Veterinary Leadership Success Show, I’m diving into one of the most common frustrations veterinary professionals face—difficult client interactions—and flipping the script.

What if the problem isn’t just the clients? What if the way we communicate, the assumptions we make, and the systems we put in place are actually feeding the fire?

Drawing from a recent conversation at a veterinary congress, I explore the hidden costs of poor communication, the myths we tell ourselves about client behavior, and the powerful evidence that shows just how appreciated we really are by the public. If you’ve ever felt demoralized by one too many rude comments, this episode will reset your perspective and give you tools to build better client relationships.

Whether you’re a seasoned vet or new to practice, this episode will remind you why the way you connect with clients matters and what to do when it goes wrong.

Episode Outline: 

[00:00 ] – "You’re Only in It for the Money"

[02:15 ] – Are Vets Really Overpaid? The Truth Behind the Money Myth

[04:40 ] – Clients Trust You More Than You Think (Here’s the Data)

[07:10 ] – What Breaks Trust: Small Failures, Big Consequences

[09:00 ] – They Won’t Say Yes if They Don’t Trust You

[10:45 ] – Soft Skills Are Core Skills—Build Them Into Your Practice

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Learn more about Veterinary Leadership Training: Veterinary Leadership Academy

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