DiscoverDigital Marketing VictoriesEp 13: How to optimize videos in your marketing strategy - Interview with Patrick Frank
Ep 13: How to optimize videos in your marketing strategy - Interview with Patrick Frank

Ep 13: How to optimize videos in your marketing strategy - Interview with Patrick Frank

Update: 2021-12-15
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About this episode

In this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how businesses and event organizers had to switch to organizing meetings and events online since the beginning of the COVID-19 pandemic. During the interview, Patrick also gave away his most recommended tools and apps that you can use to optimize your marketing strategy.

So if you are interested in learning about utilizing videos in your business to persuade others, then this episode is for you.

Key takeaways

  • Why you might want to think about replacing PowerPoint and Zoom with alternatives that are more engaging and persuasive.
  • Why companies from various industries should start making videos, and how to get more comfortable adding video production to your workflow.
  • How to think through new tools and tactics to become a more effective virtual speaker.
  • How marketers can become more effective by using videos as well as more interactive virtual events.

Connect with Patrick Frank

Resources mentioned during this episode:

  • Edit Video Calls - Turn your everyday Zoom calls into shareable videos for marketing and training
  • Social Video Studio - Unlimited done-for-you social videos for agencies
  • Milk Video - Turn long-form video into highlights
  • bonjoro: A mobile app that allows users to easily record a personal video, add a message, and send it right to their customer's email inbox
  • Prezi Video: Let’s you show your content on-screen with your video calls
  • Dovetail: User research analysis and repository platform.
  • Hopin: A virtual venue with multiple interactive areas that are optimized for connecting and engaging
  • Run The World helps you host virtual conferences, talks, and happy hours
  • Gather: Virtual spaces for more meaningful human connections
  • Bidsketch: Easily create professional proposals
  • Proposify: Proposal software

Thank you for listening! 

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. 

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Ep 13: How to optimize videos in your marketing strategy - Interview with Patrick Frank

Ep 13: How to optimize videos in your marketing strategy - Interview with Patrick Frank

Patrick Frank