Ep 138 | Dave Picardy and Chandler Walker on Re-Branding, Generating Leads, and "Sales"
Description
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In today's episode:
1. The early days of the CrossFit Affiliate model
2. Knowing yourself and your brand; should you re-brand?
3. Chandler shares with us his journey starting Stone Age Fuel in 2013
4. What does it ACTUALLY take to generate a lead?
5. Selling vs. Building a Friendship (relationship marketing)
6. Avatars - getting the RIGHT people, not MORE people
7. Building Strategic Partnerships for the purpose of marketing
8. Is automated email marketing dead?
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