Ep 142 | The FAQ Project PT 1: Marketing with Ben Bergeron, Jason Khalipa, Sara Nay, and Josh Sturgeon
Description
The format: Each part of the FAQ project will follow a theme and we'll hear from several thought leaders each week. After we hear their answer, we'll identify the "now what" of action - turning around and DOING something with the information.
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In today's episode:
1. Ben Bergeron on trust and relationships: I heard you say you're not in the fitness industry. What does that mean?
2. Jason Khalipa on Competitive Advantage: What do you do to differentiate and win in your gyms?
3. Sara Nay on the importance of a plan: How do I save money on marketing by having a plan first?
4. Josh Sturgeon on Social Media marketing: How is trust built online before someone becomes a customer?
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