Ep 15: 20 Years of Storytelling Evolution with Digby Lewis, Executive Director, Content at Iris
This week’s episode of Social Media Week’s Leads2Scale podcast features Digby Lewis, Executive Director of Content at Iris, a marketing agency and creative network that works with some of the world’s biggest businesses including Samsung, adidas and Shell.
Digby has over 20+ years in the industry and currently leads the charge for Iris’ global roster of clients, working alongside platform specialists, social creators and editorial to make the next big thing none of us have heard of yet.
During the conversation, Digby discussed his time at MTV and how the rise of the internet and YouTube disrupted the music, magazine and TV industries, how he has helping to prepare his clients for the next wave of disruption, why brands should allow creatives to go off script when it comes to podcast advertisements, and much more.
This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)
Follow Toby and Social Media Week!
@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.