This week, Vicki continues her frank and insightful conversation with Russell Quirk, political commentator and property expert. After the buzz around Part 1, Russell returns to dig even deeper into why Britain's housing crisis shows no signs of being fixed – no matter which party is in charge.

 

The discussion explores how short-term political thinking is fundamentally at odds with long-term housing solutions, and why governments consistently fail to follow through on their promises.

 

Russell explains how big housebuilders operate within a system that actively disincentivises the rapid delivery of new homes, particularly when shareholder interests take priority over national need.

 

There's a revealing look at the issue of land banking and how planning obstacles – both at local and national level – frustrate progress. The conversation also brings attention to the vital role of SME builders, who are nimble, efficient and not burdened by shareholders, yet receive little support or recognition. Russell shares his ideas on how the government could incentivise these small and mid-sized developers to help ease the housing shortfall.

 

The episode doesn't shy away from controversial ground, either. There's a candid conversation around the demonisation of landlords, growing entitlement in society, and the reality that population growth – both from net migration and an ageing population – is putting strain on an already overstretched housing market. 

 

Whether you're a property investor, housing campaigner or simply curious about how we got into such a mess, this episode delivers a sharp and unapologetic take on the future of the UK housing market. Russell and Vicki call out the headlines, the excuses, and the avoidable mistakes – and ask what it would really take to turn things around.

 

Key takeaway: If nothing changes, the housing shortage will only deepen – but with the right vision and long-term thinking, there are real solutions. The question is: who's brave enough to implement them?

 

To watch this episode on YouTube:

https://youtu.be/tFkPyNZHKeo

 

Connect with Russell: linkedin.com/in/russell-quirk

Website: https://properpr.co.uk/

  

Connect with Vicki:

https://linktr.ee/vickiwusche

 

Visit my website to learn more

https://vickiwusche.com

 

Booking calendar - https://calendly.com/vickiwusche 

 

Access the free resources: https://vickiwusche.com/resources/

 

Has this podcast started you thinking about what A Wealthy Life might look and feel like for you?

 

Why not spend another 3 minutes and take my online audit called Readiness to Retire Wealthy based on the five principles discussed in The Wealthy Retirement Plan book and episodes of this podcast?

 

https://scorecard.vickiwusche.com/

 

The assessment provides you with a personal score and report to help you take back control of your financial future – something business owners and employees both forget – but for different reasons.

 

Browse Books by Vicki:

Using Other People's Money: How to invest in property 4th edition 

Make More Money from Property: From investor thinking to a business mindset 2nd Edition 

Property for the Next Generation: Securing your future in uncertain times 2nd Edition 

The New Estate: Insights from the 22nd century 

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