Ep 19. Doing Good, Doing Well: Where Purpose and Profit Go Hand in Hand – Teresa Fudenberg, CEO of Storm Creek – CEO 2 CEO
Description
What happens when a CEO dares to lead with purpose — even when the stakes are high? In this episode, Storm Creek CEO Teresa Fudenberg joins Scott to share the remarkable story behind the reinvention of a brand built on “Doing Good and Doing Well.” From repurposing millions of plastic bottles to building a culture that attracts mission-driven talent, Teresa opens up about the challenges, pivots, and bold decisions that shaped Storm Creek’s transformation. You’ll hear how a pandemic-era pivot sparked a movement, why sustainability is more than a buzzword, and how a clear, compelling vision can inspire an entire team to rally behind a shared mission.
The transformation of Storm Creek’s brand and culture into a growth engine didn’t just happen — it was fueled by Teresa’s unwavering core values and visionary leadership. As you listen, you’ll see why she was nominated as an Ernst & Young Entrepreneur of the Year. Whether you’re a CEO, founder, or future-focused leader, this conversation will leave you thinking differently about impact, growth, and the kind of legacy your business can create.
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