DiscoverDigital Marketing VictoriesEp 2: Doing Social Media The Right Way – Interview with Joe Federer
Ep 2: Doing Social Media The Right Way – Interview with Joe Federer

Ep 2: Doing Social Media The Right Way – Interview with Joe Federer

Update: 2020-10-06
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Were you ever curious about how Reddit paid to advertise? How does organic reach work? You won’t get a better intro to how the algorithm works than listening to this interview with the previous head of brand, Joe Federer. Even more importantly, he pulls back the curtain around how different social networks. 

"When you really want to build an online community, what you need to do is facilitate shared experiences and shared conversations" ~Joe Federer

Internet dork and author, Joe Federer built social media creative and strategy teams at Reddit, Energy BBDO, and Ketchum PR. His new book, The Hidden Psychology of Social Networks, comes out this fall with McGraw-Hill.

Key Takeaways: 

  • How the different social networks “bubble up” content based on the context that resonates on those networks.
  • How users manage their profiles and interact differently on the various social media platforms like Facebook, Reddit, and Instagram
  • Why you need a different content approach and brand voice to each platform to be successful. 
  • Which network would work the best if you’re interested in changing the perceptions of your brand.

Connect with Joe
Check out his website
Follow him on Twitter
Pre-order his new book

Thank you for listening! 

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. 

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Ep 2: Doing Social Media The Right Way – Interview with Joe Federer

Ep 2: Doing Social Media The Right Way – Interview with Joe Federer

Joe Federer