Ep 20: Nike, Instagram Stories and Keeping it Real with Bryant Kohler, Head of Brand at Conscious Minds
This week’s episode of Social Media Week’s Leads2Scale podcast features Bryant Kohler, Head of Brand at Conscious Minds, a content agency that believes “Storytelling is the currency of human connection.”
During the conversation, Bryant discussed some of his past and current work with adidas and Nike, how he is adjusting to the evolution of platform storytelling, what he sees are the near-term things that need to be addressed in Influencer Marketing.
Bryant also spoke about a documentary that their sister company Conscious Productions produced called Social Animals that premiered at the 2018 SXSW Film Festival and which peeks into the digital and real worlds of today’s image-focused teenager, where followers, likes and comments mark success and self worth.
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