Are you catering your business to marginal buyers?Apparently in Kelowna, BC, grocery stores are this magical place where you can buy 4 L of Dairy Land milk. At some stores, this milk costs $5.50, at others it costs $6.00, and the others it costs $8.00. John doesn’t buy this milk because he prefers water buffalo milk. Water buffalo milk is higher in protein, has a higher micro-nutritional profile overall, and John cares a lot about his health!This milk costs $9 for a much smaller volume. However, it’s not worth it for him to buy Dairy Land milk because it just doesn’t include what he’s looking for.John is not a marginal buyer of milk! Are you looking to cater your services and products to John? Or are you looking to target the marginal buyer?--- Send in a voice message: https://podcasters.spotify.com/pod/show/theweeklycall/message

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